Having original, rich and engaging product content has become a necessity for Ecommerce businesses. Both Google and shoppers will "punish" retailers for publishing manufacturer-provided content on their product pages and not creating meaningful engagements and connections via original content.
Successful retailers have realized that it is no longer sufficient to educate shoppers about product offerings by listing out product specifications and other factual information on product pages. It's about creating meaningful engagements by highlighting features and benefits of the products from customers 'perspective so they can internalize what it will take to own and use a product.
The benefits of creating engaging product descriptions extend well beyond making an immediate sale; successful retailers view their web content as a vehicle to win shoppers' trust, build their brand and earn repeat business.
Google Likes It! Shoppers Appreciate It! Retailers Monetize it!
At Datamatrix , we have an expert team of SEO Copywriters who create website content that inspires, educates, informs and sells. Over the years, we have earned clients' trust to serve as an extension of their internal teams. Also, we are happy to help clients to meet their seasonal needs and spikes in volumes.
- Study and understand the market, audience and the "voice" of our clients
- Understand clients' products and transform facts into meaningful features and benefits
- Create unique and engaging content that is appreciated ($) by your customers
- Bring 10+ years of experience and industry best Practices to every client engagement